CottageCare’s Covid-19 Experience
There was very little to draw upon for guidance and perspective. All we had were our values; turns out, that’s all we needed.
March 12 - March 31
Published our Covid-19 protocols to all staff. These procedures protected customers, crew and managers from contagion for tens of thousands of cleanings.
Launched a video to customers ensuring our Covid protocols are effective and offering them the ability to pay what they can for cleaning. Also announced that our cleaning crew will not need to worry about layoffs or lesser pay and in fact, indicated we will pay hazard pay when necessary.
Revenue went to 50% (of 2019), then 60%, then 70% then 80%, then 90%, all in about five 5-week increments. Darn close to 2019 sales at 26 weeks.
Our procedures, developed back in our early days of the late 70’s – crews of 1 (perfect for minimal contact – no cars with 3-4 people in them, no crews of 3 or 4 people coming in to clean), plus adherence to our Covid protocols by our highly-committed family of managers and cleaners, as well as keeping in touch with employees and customers via videos.
How’d we do?
We thrived, we innovated, we made some permanent upgrades to our management systems. We came out better than before.
"Tom--I just want to say that you are a good man. Your employees should be proud of the fact that they work for Cottage Care. I will take advantage of your offer to pay what I feel is appropriate for cleaning my house and I will make an appointment to have one of your cleaners come out and do a Spring Cleaning. As the owner of a building where you have an office, I very much appreciate the fact that you have been timely with your rent payments during this difficult time. You have a great value system."
"I am thankful for being able to have a job with awesome coworkers everyday in this crazy time!"
-Ginger - Dallas/Forth Worth
"I am grateful to work for a company that has taken care of our team during such a trying time. Our manager has gone above and beyond when it comes to making sure each and every one of us feels safe and secure with our jobs. I am beyond appreciative."
-Chelsey W. - Colorado Springs
"Tom, wanted to let you know what great pros you have in your Dallas-Carrollton, Texas team, especially manager Lydia Paxton and assistant manager Haley, who is my cleaning professional. This video is proof you're running a top-tier operation and it's reflected in the professional service I get from them. Your commitment to your team is impressive. I promise to return your dedication to them in turn; count on me as a loyal customer now and for as long as I live where you do business."